Twitter is being successfully used as a B2B marketing channel as consumers with a wide range of interests in different industries use it. Most of all though, Twitter is a communication channel which affects brand reputation, customer relations, public image and even product design and services.
Its value is based on real time information to both consumers and businesses creating a free form feedback interaction channel.
A thoughtful approach to creative thinking, analysis, execution and monitoring of results (click-trough’s and follower numbers) will help your company reach its goals.
If you are in the B2B environment you need to participate in Twitter.
Twitter ads work towards three different business objectives:
- Awareness: Maximize the reach of your ad.
- Consideration: Whether you want video views, pre-roll views, app installs, web traffic, engagement or followers, this is your category.
- Conversion: Bring users to your app or website to take action.
Audience considerations:
Nearly two-thirds of Twitter’s advertising addressable audience is male.
Twitter offers two ways for brands to create Twitter ads:
- Twitter Promote automatically promotes Tweets for you. (Note: this service is no longer available to new users.)
- Twitter Ads campaigns allow you to set up campaigns yourself based on your marketing objective.
Twitter Promote
With Twitter Promote, the Twitter algorithm automatically promotes Tweets to your specified audience. It promotes your first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes your account to attract new followers.
You can focus on up to five interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, you can’t choose which Tweets to promote. (But maybe that’s part of the thrill?)
Pro tip: Twitter Promote mode costs $99 USD per month. Twitter says accounts will on average reach 30,000 additional people per month and gain an average of 30 new followers.
Twitter ad campaigns
With Twitter ad campaigns, you first choose a business objective that aligns with your business goals.
For example, this Ritz Crackers ad uses a video to showcase its product, combined with a link to easily… learn more about crackers.
You can select existing organic Tweets to promote, or create Tweets specifically as ads.
Pro tip: Run separate campaigns for mobile and desktop users to get the best conversion rates. Twitter recommends you avoid using hashtags and @ mentions in your ads. (These may cause your audience to click away.)
Why Advertise on Twitter?
The majority of your competitors are already on Twitter. The more you prolong entering, the harder it will be to build a successful profile. Do your research and get our expert account managers on board as soon as possible!
Our Social Media’s Approach to Twitter
There are various packages from account optimization and follower boosting to complete account management – sourcing content and posting.
We improve follower numbers, encourage interaction via participation marketing and evaluate the rate of information sharing and business results.
We cater to SME’s as well as corporate Twitter accounts so please contact us to hear more about pricing and services.
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