How to Run Successful YouTube Ads

YouTube ads can help you work towards the following business goals:

• Collect leads
• Drive website traffic
• Increase product and brand consideration
• Build brand awareness and extend your reach

Audience considerations:

YouTube has more male than female users. The audience is well spread out among age groups up to 65.

There are a few different video ad formats available on YouTube. Since Google owns YouTube, you’ll need a Google AdWords account to create YouTube ads.

Skippable in-stream ads

These ads automatically play before, during, or after other videos on YouTube. They can also appear in other places in Google’s display network, such as apps or games.

Users get the option to skip your ad after five seconds. The recommended video length is generally 30 seconds or less.

However, if you have a compelling story with great visuals, you can run longer.

Pro tip: Seventy-six percent of viewers skip ads by default. However, a skipped ad still increases the chances someone will visit or subscribe to your channel by 10 times. Make sure to get your most important messaging and branding in those unskippable first five seconds.