How to Execute a Social Media Ads Strategy

The power of social media represents an almost unlimited opportunity to raise awareness of your business and increase visits to your website for a fraction of the cost of traditional media channels.

Social media is an established and popular form of mass communication. According to industry commentators, the significance of online advertising has surpassed television and radio in value and impact since 2012. As people now use the Internet as a social platform, marketing can be done on networking, forums, and social bookmarking websites.

Our Social Media Ads Strategy and Implementation

1. Planning and Research: We’ll Plan and research to identify your most relevant audiences according to your market.
2. Tone of Voice: Messaging and tone tailored to each audience and campaign type to ensure we’re speaking to the people who matter to your business.
3. Social Creative: Create creative designs to ensure your ads are tailored to your brand and published to influence the call to action you want.
4. Optimization and Testing: Ongoing optimization and testing ensure the best-performing ads and copy reach the right audiences. This includes using Google Analytics and Facebook insights data for further audience analysis.
5. Reporting and Analysis: Analysis and reporting to ensure we have all of the data required to provide a full breakdown of your campaign performance.

Experienced team, delivering results

Social media advertising can be a timely investment for a business, and it isn’t always easy to ensure your ads are shown in the right way or ad served correctly to the right audience.

Our team of social media experts has years of experience researching, planning, and creating innovative social campaigns that align with core business objectives to achieve fantastic results.

Social Ads Remarketing

Social ad remarketing enables you to serve ads to users based on their previous interactions with your business.

Paid social remarketing allows you to promote product-led ads to basket abandoners, offer discount vouchers to loyal customers, or even share how-to videos to help your customers get the most from your products and promote brand advocacy.

We will employ our experience and expertise to create and run influential social media marketing campaigns for your business. Our campaigns utilize the unique influence that social media provides to meet your objectives and ensure that you maximize ROI.

To execute a social media ads strategy, follow these steps:

By following these steps, you can create and execute a successful social media ads strategy that helps you achieve your goals and reach your target audience.

1. Define your goals: Before you start creating your ads, it is important to define what you hope to achieve. Do you want to increase brand awareness, drive traffic to your website, or generate sales? Setting clear goals will help you create an ad campaign that is focused and effective.
2. Identify your target audience: Knowing who you want to reach with your ads is crucial for creating a successful campaign. Use social media platforms’ targeting options to select the age range, location, interests, and other characteristics of the people you want to target with your ads.
3. Choose your ad format: Different social media platforms offer different ad formats, such as images, videos, carousels, and stories. Choose the ad format that best fits your goals and target audience.
4. Create your ads: Use the social media platforms’ ad creation tools to create your ads. You will need to upload your creative assets (e.g., images, videos) and write your ad copy.
5. Set your budget and schedule: Decide how much you want to spend on your ad campaign and for how long you want it to run. You can choose to set a daily budget or a lifetime budget for your campaign.
6. Launch your ads: Once you have created your ads and set your budget and schedule, you can launch your campaign. The social media platform will start showing your ads to the people you have targeted.
7. Monitor and analyze your results: It is important to track the performance of your ad campaign to see how it is doing and make adjustments as needed. Use the social media platforms’ analytics tools to see how your ads are performing and make changes to your targeting, budget, or ad creative as needed.

Reach your potential customers in the medium they use the most.