The Power Of Email Marketing: Why Your Business Should Be Doing It

If you’re like most business owners, you probably think that email marketing is dead. After all, who reads emails anymore, right?

Wrong!

Email marketing is alive and kicking, and it’s one of the most powerful tools you can use to grow your business. In fact, email marketing has an average return on investment (ROI) of $42 for every $1 spent, according to a 2019 study by Litmus. That’s a whopping 4200% ROI!

But how can email marketing be so effective in this age of social media, chatbots, and video content? Well, there are several reasons why email marketing still works wonders for your business.

Here are some of them:

• Email is personal. Unlike other forms of marketing, email allows you to communicate with your audience on a one-to-one basis. You can tailor your messages to their interests, preferences, and behavior, and make them feel valued and appreciated. Email also helps you build trust and loyalty with your customers, which leads to repeat purchases and referrals.
• Email is direct. When you send an email to your subscribers, you have their full attention. They have opted in to receive your messages, and they have given you permission to contact them. You don’t have to compete with other ads, posts, or distractions on their screens. You can deliver your message straight to their inbox, where they are more likely to open it and take action.
• Email is versatile. You can use email for various purposes and goals, such as promoting your products or services, educating your audience, sharing your story, announcing news or events, offering discounts or incentives, requesting feedback or testimonials, and more. You can also use different types of emails, such as newsletters, welcome emails, transactional emails, cart abandonment emails, re-engagement emails, etc., depending on your objectives and strategies.
• Email is measurable. One of the best things about email marketing is that you can track and analyze everything. You can see how many people opened your emails, clicked on your links, visited your website, made a purchase, or performed any other action you wanted them to do. You can also test different elements of your emails, such as subject lines, images, copy, calls to action, etc., and see what works best for your audience. This way, you can optimize your email campaigns and improve your results over time.

As you can see, email marketing is not only alive but thriving. It’s a powerful way to connect with your audience, increase your brand awareness, generate leads and sales, and grow your business. If you’re not doing email marketing yet, you’re missing out on a huge opportunity.

So how do you get started with email marketing?

Well, the first step is to build an email list.

You need to have a list of people who are interested in what you have to offer and who have given you permission to email them.

There are many ways to build an email list, such as offering a freebie or a lead magnet in exchange for an email address, adding a sign-up form or a pop-up on your website or blog, creating a landing page or a squeeze page for a specific offer or campaign,
using social media or other platforms to drive traffic to your opt-in page, etc.

The next step is to choose an email marketing platform or service provider. This is the tool that will help you create and send your emails, manage your list, segment your audience, automate your campaigns, track and measure your performance, and more.

There are many options available in the market, such as Mailchimp, Constant Contact, AWeber, ConvertKit, etc.

You need to do some research and compare the features, pricing, and reviews of each platform before choosing the one that suits your needs and budget.

The final step is to create and send your emails. This is where you need to be creative, strategic, and consistent.

You need to craft engaging subject lines that entice people to open your emails, write compelling copy that persuades them to take action, use attractive images and design that enhance your message, and include clear and strong calls to action that tell them what to do next and follow up with them until they convert.

You also need to plan and schedule your emails according to your goals and audience’s preferences, test and optimize your emails for better results, and analyze and learn from your data.

Email marketing may seem daunting at first, but it’s not rocket science. It’s a skill that you can learn and master with practice and patience. And once you do, you’ll see the amazing benefits it can bring to your business.

So what are you waiting for? Start doing email marketing today and unleash the power of email!