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Author: Nyakach

Social Media

Facebook Messenger: Communicate with your Customers

Did you send a text message while I’ve been standing up here talking? You aren’t alone, people are messaging on a...

Technology

How Broadband Connectivity Helps in Bridging the Digital Gap

Over the past year or so, digital transformation accelerated at an unprecedented rate in societies around the world. Whe...

Social Media

Facebook, Instagram Adds ‘Hide Likes Counts’ to reduce Social Media Pressure

You will now be able to hide public likes after Instagram and Facebook rolls out a feature option to enable disable likes counts for users.

Marketing Social Media

How to Run Facebook Ads Campaigns

Once you have mastered the basics of managing a Facebook Page (i.e., posting and checking your results), you might consider using Facebook ads to reach a wider audience.

Social Media

How to Execute a Social Media Ads Strategy

The power of social media represents an almost unlimited opportunity to raise awareness of your business and increase vi...

Marketing Social Media

How to Define Your Social Media Buyer (Audience) Persona

Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.

Marketing Social Media

How to Conduct a Social Media Audit

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t ...

Marketing Social Media

How to Create Successful LinkedIn Ad Campaigns

LinkedIn ads help your business with three types of marketing objectives: Awareness: Create more awareness of your comp...

Marketing Social Media

How to Run Successful YouTube Ads

YouTube ads can help you work towards the following business goals: Collect leads Drive website traffic Increase produc...

Marketing Social Media

How to Create a Winning Social Media Marketing Strategy

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your ac...