Artificial intelligence (AI) is transforming the world of digital marketing in many ways. AI can help marketers optimize their campaigns, personalize their content, generate new leads, and improve their conversions.
Mark Zuckerberg just announced the initial version of Threads, an app built by the Instagram team for sharing text. Whet...
Email marketing is one of the most effective ways to attract and retain customers for your hotel business. It allows you to communicate with your potential and existing guests in a personalized and timely manner and to offer them relevant and valuable information, deals, and incentives.
The rapid advancements in artificial intelligence (AI) have opened up new horizons for marketers. From chatbots to predictive analytics, AI is used to automate tasks, personalize campaigns, and improve ROI.
Artificial intelligence (AI) is rapidly changing the world of marketing. From automating repetitive tasks to providing previously unavailable insights, AI is helping marketers to do their jobs more effectively and efficiently.
In the ever-evolving world of marketing, capturing the attention and loyalty of consumers is a constant challenge. Brand...
Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.
In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.
Social media platforms like Instagram and Facebook are powerful tools for businesses to connect with their customers, sh...
Customer experience (CX) is the sum of all customer interactions and emotions with a brand throughout its journey. It is about providing good service or products and creating memorable and meaningful moments that build trust and loyalty.
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