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Artificial Intelligence (AI) has rapidly transformed numerous industries over the past decade, and the field of content ...
Account-Based Marketing (ABM) has been gaining popularity in recent years as a highly effective strategy for targeting a...
Welcome to our comprehensive guide on conducting market analysis for your retail business. In today’s highly competitive market, understanding your target audience and staying ahead of industry trends is crucial for success. In this article, we will explore the importance of market analysis, how to define your target market, collect and analyze market data, and utilize the findings to develop effective business strategies. So, let’s dive in and unlock the power of market analysis for your retail business.
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Email marketing is one of the most effective ways to attract and retain customers for your hotel business. It allows you to communicate with your potential and existing guests in a personalized and timely manner and to offer them relevant and valuable information, deals, and incentives.
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Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.
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