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Author: guest

Marketing

How to Find and Land Your Dream Online Marketing Gig in 2024

Online marketing is a booming industry that offers a lot of opportunities for creative and skilled professionals. Whether you want to work as a social media manager, content writer, SEO specialist, email marketer, or web designer, there’s a freelance gig out there for you.

Marketing

Influencer Marketing Ethics: Navigating the Gray Areas

Influencer marketing is a booming industry, but it also comes with some ethical dilemmas. How do you know if an influencer is being honest about their opinions, or if they are just paid to promote a product?

Marketing

Crafting Effective Influencer Campaigns – A Strategic Guide

Influencer marketing is one of the most powerful ways to reach and engage your target audience. But how do you create a successful influencer campaign that aligns with your brand goals and delivers measurable results?

AI
Artificial Intelligence

Why AI Won’t Replace Us, Yet: A Humorous Take from an Expert

As an expert in artificial intelligence with over ten years of experience, I can confidently say that AI will not replac...

Technology

Time to Get on Board: Tech Trends That will Change the way you do Business in 2023

According to the World Bank, there are 7.41 million micro, small, and medium enterprises (MSMEs) in Kenya, employing over 14.1 million people. With these numbers in mind, MSMEs are crucial to job creation and increased productivity in Kenya and beyond. But businesses must think quickly about how digital technology can scale operations and boost productivity.