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Influencer marketing is a booming industry, but it also comes with some ethical dilemmas. How do you know if an influencer is being honest about their opinions, or if they are just paid to promote a product?
Influencer marketing is one of the most powerful ways to reach and engage your target audience. But how do you create a successful influencer campaign that aligns with your brand goals and delivers measurable results?
Data privacy has emerged as a major concern in today’s era, where organizations leverage digital tools to amass a wealth of consumer data and conduct extensive analyses of their target and potential audiences. The significance of data privacy, data security, and data protection cannot be overstated in this age where data has become the new currency of business.
Meme marketing has evolved from a humorous internet phenomenon into a potent tool for digital marketing. Businesses are ...
Email marketing is one of the most effective ways to attract and retain customers for your hotel business. It allows you to communicate with your potential and existing guests in a personalized and timely manner and to offer them relevant and valuable information, deals, and incentives.
Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.
In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.
Customer experience (CX) is the sum of all customer interactions and emotions with a brand throughout its journey. It is about providing good service or products and creating memorable and meaningful moments that build trust and loyalty.
As an expert social media strategist, I know how important it is to create a positive and memorable customer experience. Customers are the lifeblood of any business, and they can make or break your reputation online. You must go above and beyond to show them how much you appreciate their loyalty and trust.
Hi there, fellow marketers! I’m sure you’re all wondering how to measure the success of your digital marketing campaigns. After all, you don’t want to waste your time and money on strategies that don’t work, right?
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