A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your ac...
Twitter is being successfully used as a B2B marketing channel as consumers with a wide range of interests in different i...
Facebook is the most popular social network in the online world/internet. As a complex interactive community, Facebook o...
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Like it or not, organic rea...
People buy people, not products. You have probably bought a product because you saw an influential person you admire hol...
Beginning 1 April 2021, Facebook ads in Kenya are subject to a value-added tax (VAT) at the applicable local tax rate. T...
Marketing is an evolving field, and the future of marketing is likely to be influenced by various factors, including tec...
Agency life. We’ve all seen the photos posted on social media – the cool offices, the unique culture, the Silicon Valley...
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