Building a Personal Brand on Social Media: What’s Working for You?

Hey Hustlers! 👋

We all know that beyond just a great profile, a strong personal brand can attract clients to you—instead of you chasing them endlessly.

But between LinkedIn, Twitter/X, Instagram, TikTok, and the rest… what actually works for a freelancer trying to be seen as a professional, not just a poster?

Let’s swap real, actionable strategies. Share what’s moving the needle for you. To keep it helpful, try framing your advice around these categories:

1. Your Content “Aha!” Moment: What type of post, format, or topic consistently gets you meaningful engagement or leads? (e.g., “Threads on LinkedIn about my process,” “Before/After Reels of my design work,” “Quick tech tips on Twitter.”)

2. Platform Priority: Are you focusing on one main platform or cross-posting? Which one gives you the best professional ROI and why?

3. Tools & Tactics: Any specific tools for scheduling, graphics, or analytics that have been game-changers?

4. The Community Factor: How do you use social media to network and build community, not just broadcast?

A quick example from me (I’ll start!):

• My Focus: LinkedIn + Twitter.

• What’s Working: A weekly “Behind-the-Screens” post where I break down one small challenge from a real project and how I solved it. It’s not a flashy victory, but clients DM saying it shows how I think.

• Biggest Lesson: Consistency over virality. Posting 2-3 thoughtful times a week builds more authority than one viral post every few months.

Your turn! What’s one social media strategy that’s genuinely working for your freelance brand right now?

Let’s learn from each other.

#PersonalBranding #FreelanceHustle #SocialMediaTips