Note:

Key Characteristics of Performance-Based Pricing

• Results-Oriented: Payment is contingent upon the delivery of agreed-upon outcomes.
• Risk Sharing: Both the client and the service provider share the risk and reward.
• Measurable Goals: Clearly defined metrics are established to assess performance.
• Transparency: Detailed reporting and communication are essential for trust and accountability.

Hybrid Model/Approach

A hybrid approach combining multiple pricing models can also be considered to cater to different client needs and preferences.

For example, a project-based approach for website development followed by a retainer-based model for ongoing marketing services.