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Publications

Social Media Advertising
Marketing Social Media

Ads 101: Social Media Advertising Tips

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Like it or not, organic rea...

Marketing Social Media

The Complete Guide To Influencer Marketing In Kenya (With Examples)

People buy people, not products. You have probably bought a product because you saw an influential person you admire hol...

Marketing Social Media

Facebook to Charge VAT for Ads in Kenya

Beginning 1 April 2021, Facebook ads in Kenya are subject to a value-added tax (VAT) at the applicable local tax rate. T...

Marketing

Trends Shaping the Future of Marketing, Even After COVID-19 Is Gone

Marketing is an evolving field, and the future of marketing is likely to be influenced by various factors, including tec...

SEO

10 Reasons to invest in SEO copywriting services

For online businesses, developing a strategy that increases your chances of ranking higher on search engines ultimately ...

Marketing

How to get hired at a top Digital Marketing Agency

Agency life. We’ve all seen the photos posted on social media – the cool offices, the unique culture, the Silicon Valley...

Content Creation

Copywriting guidelines during the coronavirus outbreak

Since the coronavirus hit earlier this year, it’s hard to go anywhere without hearing about it. It’s all over your socia...

Content Creation

How to measure content marketing ROI.

Content marketing is here to stay – it’s a proven strategy used by the world’s most successful marketing teams. Despite ...

SEO

Can Local SEO help my Business? Find out Here

Local SEO lets your business rank above your competitors in Google Maps and local listings. SEO for local businesses is ...

Content Creation

Why are B2B copywriters so hard to find?

More often than not, firms struggle to find the right B2B copywriting talent to hire. And this is simply because the dem...