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Publications

Marketing

How to use Email Marketing to Nurture your Leads and Increase your Hotel Bookings

Email marketing is one of the most effective ways to attract and retain customers for your hotel business. It allows you to communicate with your potential and existing guests in a personalized and timely manner and to offer them relevant and valuable information, deals, and incentives.

Artificial Intelligence

The Future of AI-driven Marketing

The rapid advancements in artificial intelligence (AI) have opened up new horizons for marketers. From chatbots to predictive analytics, AI is used to automate tasks, personalize campaigns, and improve ROI.

AI Marketing
Artificial Intelligence

The State of Artificial Intelligence, AI Marketing

Artificial intelligence (AI) is revolutionizing the world of marketing, including the emerging field of AI Marketing. By...

Optimus Prime
Branding

The Power of Optimus Prime: Why Using a “Figure” as Your Marketing Mascot Can Transform Your Brand

In the ever-evolving world of marketing, capturing the attention and loyalty of consumers is a constant challenge. Brand...

Marketing

Is There a Digital Marketing Skills Gap in Kenya?

Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.

Marketing

10 Digital Skills Every Marketing Team in Hospitality Must Have in 2023 & Beyond

In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.

Social Media

Increasing Engagement with Instagram and Facebook

Social media platforms like Instagram and Facebook are powerful tools for businesses to connect with their customers, sh...

Branding Marketing

10 Secrets to Creating Amazing Customer Experiences

Customer experience (CX) is the sum of all customer interactions and emotions with a brand throughout its journey. It is about providing good service or products and creating memorable and meaningful moments that build trust and loyalty.

Marketing

10 Ways to Amaze and Delight your Customers

As an expert social media strategist, I know how important it is to create a positive and memorable customer experience. Customers are the lifeblood of any business, and they can make or break your reputation online. You must go above and beyond to show them how much you appreciate their loyalty and trust.

Social Media

How you can use Social Media to grow your Business

Social media is not just a platform for entertainment and communication. It is also a powerful tool for marketing and growing your business.