In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.
You might wonder why you need a marketing strategy if you’re a business owner. After all, you have a great product or service, and your customers love you. What more do you need?
Influencer marketing is a method in which a brand or individual acts as an expert on a subject and engages their audienc...
Do you know that 99% of people open their emails every day? This fact cannot be stated of any other form of communicatio...
Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.
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