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advertising strategies

The Role of Predictive Analytics in AI-Powered Advertising: Targeting the Right Audience
Marketing

The Role of Predictive Analytics in AI-Powered Advertising: Targeting the Right Audience

In today’s digital age, advertising has become more data-driven than ever before. With the rise of artificial intelligence (AI) and predictive analytics, advertisers have the ability to target their ideal audience with unprecedented precision. This has led to a significant shift in the way companies approach their advertising strategies, as they are now able to personalize their marketing efforts and maximize their return on investment.