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Analytics

Artificial Intelligence

The State of AI Marketing

Artificial intelligence (AI) is rapidly changing the world of marketing. From automating repetitive tasks to providing previously unavailable insights, AI is helping marketers to do their jobs more effectively and efficiently.

Marketing

10 Digital Skills Every Marketing Team in Hospitality Must Have in 2023 & Beyond

In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.

Social Media

How to Use the Facebook Reporting Tool to Improve Your Online Advertising Strategy

Facebook is one of the most popular and powerful platforms for online advertising. With over 2.8 billion monthly active users, Facebook offers a huge potential audience for your business. But how do you know if your ads reach the right people, deliver the right message, and achieve the right results?

Marketing

How to Measure the Success of Your Digital Marketing Campaigns

Hi there, fellow marketers! I’m sure you’re all wondering how to measure the success of your digital marketing campaigns. After all, you don’t want to waste your time and money on strategies that don’t work, right?

Marketing

Competitor Analysis and Market Research 101

Competitor analysis and market research are essential for any business to understand its competitors and the competitive...

Marketing

Top Advantages of Digital Marketing

Digital marketing comprises all marketing efforts that use the internet. These include digital channels such as search e...