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Consumer behaviour

Future of marketing
Marketing

The Future of Marketing: Embracing Digital Innovation

Marketing is evolving at a pace we’ve never seen before, driven by advancements in technology and changing consumer beha...

social media marketing with AI
Social Media

Social Media Marketing of the Future: What You Need to Know

Social Media Marketing is poised to take a giant leap into the future as technology evolves and consumer behavior underg...

Social Media Marketing in 2024: The Futuristic Strategies You Need to Know. State of Digital in Kenya 2024
Social Media

Social Media Marketing in 2024 & Beyond – What You Need to Know

Social Media Marketing in 2024 is poised to take a giant leap into the future as technology evolves and consumer behavio...

Influencer Marketing - social media marketing
Influencer Marketing

How Influencer Marketing Is Transforming Social Commerce

With the rise of social media platforms and the prevalence of influencer marketing, the way that consumers interact with...

dynamic ad targeting
Personalization

Leveraging Dynamic Ad Targeting for Ad Content Success

With so much competition for consumers’ attention, the ability to personalize ad content in real time can make all the d...