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Digital marketing

Marketing

How to Find and Land Your Dream Online Marketing Gig in 2024

Online marketing is a booming industry that offers a lot of opportunities for creative and skilled professionals. Whether you want to work as a social media manager, content writer, SEO specialist, email marketer, or web designer, there’s a freelance gig out there for you.

Artificial Intelligence

A-to-Z of AI Marketing Hacks for Digital Marketers

Artificial intelligence (AI) is transforming the world of digital marketing in many ways. AI can help marketers optimize their campaigns, personalize their content, generate new leads, and improve their conversions.

Influencer Marketing - social media marketing
Influencer Marketing

Influencer Marketing Toolbox: Must-Have Resources

If you are an influencer or aspire to become one, you know that creating engaging and authentic content is not enough to...

Marketing

Crafting Effective Influencer Campaigns – A Strategic Guide

Influencer marketing is one of the most powerful ways to reach and engage your target audience. But how do you create a successful influencer campaign that aligns with your brand goals and delivers measurable results?

meme marketing (Smudge the cat)
Marketing

Meme Marketing 101: Dynamic Monetization Strategies for Impactful Digital Marketing

Meme marketing has evolved from a humorous internet phenomenon into a potent tool for digital marketing. Businesses are ...

Marketing

How to use Email Marketing to Nurture your Leads and Increase your Hotel Bookings

Email marketing is one of the most effective ways to attract and retain customers for your hotel business. It allows you to communicate with your potential and existing guests in a personalized and timely manner and to offer them relevant and valuable information, deals, and incentives.

Artificial Intelligence

The Future of AI-driven Marketing

The rapid advancements in artificial intelligence (AI) have opened up new horizons for marketers. From chatbots to predictive analytics, AI is used to automate tasks, personalize campaigns, and improve ROI.

Artificial Intelligence

The State of AI Marketing

Artificial intelligence (AI) is rapidly changing the world of marketing. From automating repetitive tasks to providing previously unavailable insights, AI is helping marketers to do their jobs more effectively and efficiently.

Marketing

Is There a Digital Marketing Skills Gap in Kenya?

Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.