If you are an influencer or aspire to become one, you know that creating engaging and authentic content is not enough to...
Influencer marketing is one of the most powerful ways to reach and engage your target audience. But how do you create a successful influencer campaign that aligns with your brand goals and delivers measurable results?
Meme marketing has evolved from a humorous internet phenomenon into a potent tool for digital marketing. Businesses are ...
Email marketing is one of the most effective ways to attract and retain customers for your hotel business. It allows you to communicate with your potential and existing guests in a personalized and timely manner and to offer them relevant and valuable information, deals, and incentives.
The rapid advancements in artificial intelligence (AI) have opened up new horizons for marketers. From chatbots to predictive analytics, AI is used to automate tasks, personalize campaigns, and improve ROI.
Artificial intelligence (AI) is rapidly changing the world of marketing. From automating repetitive tasks to providing previously unavailable insights, AI is helping marketers to do their jobs more effectively and efficiently.
Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.
In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.
As an expert social media strategist, I know how important it is to create a positive and memorable customer experience. Customers are the lifeblood of any business, and they can make or break your reputation online. You must go above and beyond to show them how much you appreciate their loyalty and trust.
If you’re like me, you love Facebook. You love scrolling through your news feed, liking and commenting on your friends’ posts, and watching cute cat videos. But did you know that Facebook can also help you grow your business? That’s right; Facebook is a social network and a powerful advertising platform that can help you reach your target audience, generate leads, and increase sales.
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