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Digital marketing

Marketing Social Media

How to Define Your Social Media Buyer (Audience) Persona

Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.

Marketing Social Media

How to Conduct a Social Media Audit

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t ...

Marketing Social Media

How to Create a Winning Social Media Marketing Strategy

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your ac...

Marketing Social Media

How to Create Successful Facebook Marketing Campaigns

Facebook is the most popular social network in the online world/internet. As a complex interactive community, Facebook o...

Marketing Social Media

The Complete Guide To Influencer Marketing In Kenya (With Examples)

People buy people, not products. You have probably bought a product because you saw an influential person you admire hol...