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The year 2024 is not far away, and it brings with it many exciting opportunities and challenges for businesses. As the world becomes more connected, digital, and data-driven, businesses need to embrace digital transformation to stay ahead of the competition and meet the changing needs of their customers.
Social media is not just a place to share selfies and memes. It’s also a powerful tool for businesses to reach and engage with their target audience, grow their brand awareness, and increase their sales.
- But how do you use social media effectively for your business?
- How do you create a strategy that works for your goals and audience?
- How do you measure your results and optimize your efforts?
In this blog post, I will share some tips and best practices on using social media for your business.
According to the World Bank, there are 7.41 million micro, small, and medium enterprises (MSMEs) in Kenya, employing over 14.1 million people. With these numbers in mind, MSMEs are crucial to job creation and increased productivity in Kenya and beyond. But businesses must think quickly about how digital technology can scale operations and boost productivity.
Digital transformation and modern equipment are considered to have enormous value since they assist you in achieving more without breaking a leg. As a non-profit organization striving to increase its influence, your primary goal should be improving administrative and technological effectiveness. Given the popularity of transformative technical approaches, many non-profit organizations continue encountering significant and unique digital uptake challenges. Unlike your for-profit cousins, non-profits are especially limited in human, economic, and technological assets.
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