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In recent times, social commerce has become an increasingly important part of any e-commerce strategy. With the rise of ...
In today’s digital age, consumers are constantly connected to the world through their smartphones and social media platf...
With the rise of social media platforms and the prevalence of influencer marketing, the way that consumers interact with...
Consumer behavior refers to the study of individuals, groups, or organizations and their processes when selecting, purch...
According to the World Bank, there are 7.41 million micro, small, and medium enterprises (MSMEs) in Kenya, employing over 14.1 million people. With these numbers in mind, MSMEs are crucial to job creation and increased productivity in Kenya and beyond. But businesses must think quickly about how digital technology can scale operations and boost productivity.
Digital marketing trends is continuously transforming how businesses promote and sell their products or services. With i...
Websites have become an integral part of our daily lives. You can find almost anything you want to buy online, from groceries to electronics to entertainment to clothes.
Running an online business can seem easy at first. After all, you don’t need to physically rent a shop, or build one. Al...
YouTube ads can help you work towards the following business goals: Collect leads Drive website traffic Increase produc...
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