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Engagement marketing

Geo-Targeting in Digital Advertising
Targeting

Geo-Targeting: A Game Changer for Advertisers

Geo-targeting in digital advertising is a powerful tool that can help businesses leverage the power of location-based ta...

Nike's Social Commerce Strategy Propelled Sales and Engagement
Branding Marketing

Case Study: How Top Brands Have Successfully Embraced Social Commerce

In today’s digital age, consumers are constantly connected to the world through their smartphones and social media platf...

social media marketing with AI
Social Media

Social Media Marketing of the Future: What You Need to Know

Social Media Marketing is poised to take a giant leap into the future as technology evolves and consumer behavior underg...

Social Media Marketing in 2024: The Futuristic Strategies You Need to Know
Social Media

Social Media Marketing in 2024 & Beyond – What You Need to Know

Social Media Marketing in 2024 is poised to take a giant leap into the future as technology evolves and consumer behavio...

Influencer Marketing - social media marketing
Influencer Marketing

How Influencer Marketing Is Transforming Social Commerce

With the rise of social media platforms and the prevalence of influencer marketing, the way that consumers interact with...

Digital Marketing - Social selling - customer experience
Social Media

Implement Social Selling in 2024: A Guide for Success

What is social selling?

Social selling is the art of using social media platforms to build relationships, trust, and credibility with your prospects and customers. It’s not about spamming them with sales pitches, but rather providing value, insight, and solutions to their pain points and challenges. Social selling is a powerful way to generate leads, nurture prospects, and close deals in the digital age.

Social Media

10 Effective Ways to Build a Strong Social Media Community

Social media has become an integral part of our lives. It is not just a platform for connecting with friends and family,...

Content Creation

Building a Strong Community on Social Media: 5 Engagement Strategies to Try

For businesses and organizations, creating a strong community on social media can be a powerful tool for building brand loyalty, increasing customer engagement, and driving sales. Social media has become an integral part of our everyday lives. It has not only revolutionized the way we communicate, but it has also changed the way we build and nurture communities.

Marketing

10 Digital Skills Every Marketing Team in Hospitality Must Have in 2023 & Beyond

In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.