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State of Digital in Kenya 2024 - The Future of Digital in Kenya: 2025 & Beyond
Technology

Digital in Kenya in 2024: Transformative State and What’s Next for Growth

The State of digital in Kenya showcases the country as a trailblazer in digital transformation across Africa. Its rapidl...

Kenya’s #RejectFinanceBill protests against proposed tax changes became a testament to this shift, as social media platforms turned into virtual battlegrounds for dissent.
Digital Activism

2024 #RejectFinanceBill Protests in Kenya Have Left Unforgettable Digital Breadcrumbs

Protests have evolved far beyond the streets, finding a powerful ally in the online world. Kenya’s #RejectFinanceBill pr...

local seo
SEO

Local SEO: 10 Essential Steps to Expand Beyond Google

Regarding local SEO, Google is often the first platform businesses think of—and for good reason. Google dominates the se...

Social Media

Increasing Engagement with Instagram and Facebook

Social media platforms like Instagram and Facebook are powerful tools for businesses to connect with their customers, sh...

Social Media

Facebook Marketing 101: Measuring & Optimizing Your Online Ads

If you’re like me, you love Facebook. You love scrolling through your news feed, liking and commenting on your friends’ posts, and watching cute cat videos. But did you know that Facebook can also help you grow your business? That’s right; Facebook is a social network and a powerful advertising platform that can help you reach your target audience, generate leads, and increase sales.

Social Media

How to Use the Facebook Reporting Tool to Improve Your Online Advertising Strategy

Facebook is one of the most popular and powerful platforms for online advertising. With over 2.8 billion monthly active users, Facebook offers a huge potential audience for your business. But how do you know if your ads reach the right people, deliver the right message, and achieve the right results?

Social Media

The Power of People-Based Measurement for Online Advertising on Facebook

Online advertising is a powerful tool for reaching potential customers and growing your business. But how do you know if your ads are effective? How do you measure the impact of your campaigns on your bottom line?

Social Media

Facebook’s People-Based Measurement Tools for Online Advertising

Online advertising is a powerful way to reach potential customers and grow your business. But how do you know if your ads effectively reach the right people? How do you measure the impact of your campaigns across different devices and platforms?

Social Media

How Facebook Helps You Reach and Understand Your Audience

If you are looking for a way to grow your business online, you might have heard of Facebook as a powerful tool for advertising. But how exactly does Facebook help you reach and understand your audience? And how can you use it effectively to achieve your marketing goals?

Social Media

How To Effectively Use Social Media For Your Business

Social media is not just a place to share selfies and memes. It’s also a powerful tool for businesses to reach and engage with their target audience, grow their brand awareness, and increase their sales.

  • But how do you use social media effectively for your business?
  • How do you create a strategy that works for your goals and audience?
  • How do you measure your results and optimize your efforts?

In this blog post, I will share some tips and best practices on using social media for your business.