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Marketing Automation vs. The Age of AI
MarTech Artificial Intelligence

Marketing Automation vs AI: 5 Essential Insights for Exceptional Results

Marketing has always been about reaching the right audience with the right message at the right time. In recent years, m...

Collaboration - As 2025 approaches, the right MarTech tools can transform your marketing efforts, turning clicks into conversions and engagement into loyalty.
Cloud Computing

8 Profound Benefits of Cloud-Based Collaboration

Collaboration is the cornerstone of successful businesses, and in today’s fast-paced digital world, traditional collabor...

Cloud-based marketing tools
Cloud Computing Marketing

Cloud-Based Marketing Tools: A Comprehensive Guide

Marketing in the digital age demands agility, precision, and scalability. To meet these needs, businesses are turning to...

Technology

Time to Get on Board: Tech Trends That will Change the way you do Business in 2023

According to the World Bank, there are 7.41 million micro, small, and medium enterprises (MSMEs) in Kenya, employing over 14.1 million people. With these numbers in mind, MSMEs are crucial to job creation and increased productivity in Kenya and beyond. But businesses must think quickly about how digital technology can scale operations and boost productivity.