Marketing has always been about reaching the right audience with the right message at the right time. In recent years, m...
Collaboration is the cornerstone of successful businesses, and in today’s fast-paced digital world, traditional collabor...
Marketing in the digital age demands agility, precision, and scalability. To meet these needs, businesses are turning to...
According to the World Bank, there are 7.41 million micro, small, and medium enterprises (MSMEs) in Kenya, employing over 14.1 million people. With these numbers in mind, MSMEs are crucial to job creation and increased productivity in Kenya and beyond. But businesses must think quickly about how digital technology can scale operations and boost productivity.