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Market segmentation

Marketing Social Media

How to Define Your Social Media Buyer (Audience) Persona

Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.

Social Media Advertising
Marketing Social Media

Ads 101: Social Media Advertising Tips

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Like it or not, organic rea...