In today’s fast-paced and highly competitive business world, it is essential for companies to understand and leverage consumer behavior in order to create successful marketing strategies. This is where the power of artificial intelligence (AI) comes into play. AI has revolutionized the way businesses approach marketing, particularly with the rise of account-based marketing (ABM). By using AI to analyze and understand consumer behavior, businesses can create personalized and targeted marketing campaigns that yield high returns on investment.
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