Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.
In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.
Social media platforms like Instagram and Facebook are powerful tools for businesses to connect with their customers, sh...
Customer experience (CX) is the sum of all customer interactions and emotions with a brand throughout its journey. It is about providing good service or products and creating memorable and meaningful moments that build trust and loyalty.
As an expert social media strategist, I know how important it is to create a positive and memorable customer experience. Customers are the lifeblood of any business, and they can make or break your reputation online. You must go above and beyond to show them how much you appreciate their loyalty and trust.
Social media is not just a platform for entertainment and communication. It is also a powerful tool for marketing and growing your business.
Facebook is one of the most popular and powerful platforms for online advertising. With over 2.8 billion monthly active users, Facebook offers a huge potential audience for your business. But how do you know if your ads reach the right people, deliver the right message, and achieve the right results?
Online advertising is a powerful tool for reaching potential customers and growing your business. But how do you know if your ads are effective? How do you measure the impact of your campaigns on your bottom line?
Online advertising is a powerful way to reach potential customers and grow your business. But how do you know if your ads effectively reach the right people? How do you measure the impact of your campaigns across different devices and platforms?