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Marketing

Marketing

Is There a Digital Marketing Skills Gap in Kenya?

Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.

Marketing

10 Digital Skills Every Marketing Team in Hospitality Must Have in 2023 & Beyond

In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.

Social Media

Increasing Engagement with Instagram and Facebook

Social media platforms like Instagram and Facebook are powerful tools for businesses to connect with their customers, sh...

Branding Marketing

10 Secrets to Creating Amazing Customer Experiences

Customer experience (CX) is the sum of all customer interactions and emotions with a brand throughout its journey. It is about providing good service or products and creating memorable and meaningful moments that build trust and loyalty.

Marketing

10 Ways to Amaze and Delight your Customers

As an expert social media strategist, I know how important it is to create a positive and memorable customer experience. Customers are the lifeblood of any business, and they can make or break your reputation online. You must go above and beyond to show them how much you appreciate their loyalty and trust.

Social Media

How you can use Social Media to grow your Business

Social media is not just a platform for entertainment and communication. It is also a powerful tool for marketing and growing your business.

Social Media

Facebook Marketing 101: Measuring & Optimizing Your Online Ads

If you’re like me, you love Facebook. You love scrolling through your news feed, liking and commenting on your friends’ posts, and watching cute cat videos. But did you know that Facebook can also help you grow your business? That’s right; Facebook is a social network and a powerful advertising platform that can help you reach your target audience, generate leads, and increase sales.

Social Media

How to Use the Facebook Reporting Tool to Improve Your Online Advertising Strategy

Facebook is one of the most popular and powerful platforms for online advertising. With over 2.8 billion monthly active users, Facebook offers a huge potential audience for your business. But how do you know if your ads reach the right people, deliver the right message, and achieve the right results?

Social Media

The Power of People-Based Measurement for Online Advertising on Facebook

Online advertising is a powerful tool for reaching potential customers and growing your business. But how do you know if your ads are effective? How do you measure the impact of your campaigns on your bottom line?

Social Media

Facebook’s People-Based Measurement Tools for Online Advertising

Online advertising is a powerful way to reach potential customers and grow your business. But how do you know if your ads effectively reach the right people? How do you measure the impact of your campaigns across different devices and platforms?