fbpx

Online advertising

Artificial Intelligence

A-to-Z of AI Marketing Hacks for Digital Marketers

Artificial intelligence (AI) is transforming the world of digital marketing in many ways. AI can help marketers optimize their campaigns, personalize their content, generate new leads, and improve their conversions.

Artificial Intelligence

The State of AI Marketing

Artificial intelligence (AI) is rapidly changing the world of marketing. From automating repetitive tasks to providing previously unavailable insights, AI is helping marketers to do their jobs more effectively and efficiently.

Marketing

Is There a Digital Marketing Skills Gap in Kenya?

Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.

Marketing

10 Digital Skills Every Marketing Team in Hospitality Must Have in 2023 & Beyond

In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.

Social Media

Facebook Marketing 101: Measuring & Optimizing Your Online Ads

If you’re like me, you love Facebook. You love scrolling through your news feed, liking and commenting on your friends’ posts, and watching cute cat videos. But did you know that Facebook can also help you grow your business? That’s right; Facebook is a social network and a powerful advertising platform that can help you reach your target audience, generate leads, and increase sales.

Social Media

How to Use the Facebook Reporting Tool to Improve Your Online Advertising Strategy

Facebook is one of the most popular and powerful platforms for online advertising. With over 2.8 billion monthly active users, Facebook offers a huge potential audience for your business. But how do you know if your ads reach the right people, deliver the right message, and achieve the right results?

Social Media

The Power of People-Based Measurement for Online Advertising on Facebook

Online advertising is a powerful tool for reaching potential customers and growing your business. But how do you know if your ads are effective? How do you measure the impact of your campaigns on your bottom line?

Social Media

Facebook’s People-Based Measurement Tools for Online Advertising

Online advertising is a powerful way to reach potential customers and grow your business. But how do you know if your ads effectively reach the right people? How do you measure the impact of your campaigns across different devices and platforms?

Social Media

How Facebook Helps You Reach and Understand Your Audience

If you are looking for a way to grow your business online, you might have heard of Facebook as a powerful tool for advertising. But how exactly does Facebook help you reach and understand your audience? And how can you use it effectively to achieve your marketing goals?

Marketing

The Role of Video in Digital Marketing

Video has emerged as one of the most powerful elements of digital marketing. Its ability to grab and hold attention and be long-form content means it will remain a pillar element of digital marketing for some time.