Kenya is a country with a rapidly growing digital economy. In 2022, the internet penetration rate was 84%, and the country is home to many businesses that rely on digital marketing to reach their customers. However, there is a significant digital marketing skills gap.
In today’s ultra-competitive hospitality industry, businesses must have the right digital marketing skills to stay competitive. With the rapid changes in digital technologies, it has become much more important for businesses in the hospitality industry to be agile and future-focused in their approach to marketing strategy. As digital marketing trends evolve, companies must arm their marketing teams with the right digital skills to remain competitive in the future years.
If you’re like me, you love Facebook. You love scrolling through your news feed, liking and commenting on your friends’ posts, and watching cute cat videos. But did you know that Facebook can also help you grow your business? That’s right; Facebook is a social network and a powerful advertising platform that can help you reach your target audience, generate leads, and increase sales.
Facebook is one of the most popular and powerful platforms for online advertising. With over 2.8 billion monthly active users, Facebook offers a huge potential audience for your business. But how do you know if your ads reach the right people, deliver the right message, and achieve the right results?
Online advertising is a powerful tool for reaching potential customers and growing your business. But how do you know if your ads are effective? How do you measure the impact of your campaigns on your bottom line?
Online advertising is a powerful way to reach potential customers and grow your business. But how do you know if your ads effectively reach the right people? How do you measure the impact of your campaigns across different devices and platforms?
If you are looking for a way to grow your business online, you might have heard of Facebook as a powerful tool for advertising. But how exactly does Facebook help you reach and understand your audience? And how can you use it effectively to achieve your marketing goals?
Video has emerged as one of the most powerful elements of digital marketing. Its ability to grab and hold attention and be long-form content means it will remain a pillar element of digital marketing for some time.
If you’re like most business owners, you probably think that email marketing is dead. After all, who reads emails anymore, right?
Wrong!
Digital marketing trends in 2023 will continue to evolve and adapt to new technologies and consumer behaviors. One direc...
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