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Social influence

7 Tips for Effective Social Commerce Marketing
Commerce

7 Tips for Effective Social Commerce Marketing

In recent times, social commerce has become an increasingly important part of any e-commerce strategy. With the rise of ...

Nike's Social Commerce Strategy Propelled Sales and Engagement
Branding Marketing

Case Study: How Top Brands Have Successfully Embraced Social Commerce

In today’s digital age, consumers are constantly connected to the world through their smartphones and social media platf...

Influencer Marketing - social media marketing
Influencer Marketing

How Influencer Marketing Is Transforming Social Commerce

With the rise of social media platforms and the prevalence of influencer marketing, the way that consumers interact with...

Digital Marketing - Social selling - customer experience
Marketing

Digital Marketing Industry Trends to Expect in 2024

As we approach the end of 2023, it’s time to look ahead and anticipate what the new year will bring for the digita...

Social Media

10 Effective Ways to Build a Strong Social Media Community

Social media has become an integral part of our lives. It is not just a platform for connecting with friends and family,...

Marketing

Influencer Marketing Ethics: Navigating the Gray Areas

Influencer marketing is a booming industry, but it also comes with some ethical dilemmas. How do you know if an influencer is being honest about their opinions, or if they are just paid to promote a product?

Influencer Marketing - social media marketing
Influencer Marketing

Influencer Marketing Toolbox: Must-Have Resources

If you are an influencer or aspire to become one, you know that creating engaging and authentic content is not enough to...

Marketing

Crafting Effective Influencer Campaigns – A Strategic Guide

Influencer marketing is one of the most powerful ways to reach and engage your target audience. But how do you create a successful influencer campaign that aligns with your brand goals and delivers measurable results?

brand awareness
Social Media

Twelve Ways to Build Your Brand Awareness Using Social Media

Social media platforms offer a powerful way to connect with your target audience, build brand recognition, and drive eng...