Social media

social media marketing with AI
Social Media

Social Media Marketing of the Future: What You Need to Know

Social Media Marketing is poised to take a giant leap into the future as technology evolves and consumer behavior underg...

Social Media Marketing in 2024: The Futuristic Strategies You Need to Know. State of Digital in Kenya 2024
Social Media

Social Media Marketing in 2024 & Beyond – What You Need to Know

Social Media Marketing in 2024 is poised to take a giant leap into the future as technology evolves and consumer behavio...

Influencer Marketing - social media marketing
Influencer Marketing

How Influencer Marketing Is Transforming Social Commerce

With the rise of social media platforms and the prevalence of influencer marketing, the way that consumers interact with...

Digital Marketing - Social selling - customer experience
Social Media

Implement Social Selling in 2024: A Guide for Success

What is social selling?

Social selling is the art of using social media platforms to build relationships, trust, and credibility with your prospects and customers. It’s not about spamming them with sales pitches, but rather providing value, insight, and solutions to their pain points and challenges. Social selling is a powerful way to generate leads, nurture prospects, and close deals in the digital age.

Digital Marketing - Social selling - customer experience
Marketing

Digital Marketing Industry Trends to Expect in 2024

As we approach the end of 2023, it’s time to look ahead and anticipate what the new year will bring for the digita...

Social Media

10 Effective Ways to Build a Strong Social Media Community

Social media has become an integral part of our lives. It is not just a platform for connecting with friends and family,...

Content Creation

Building a Strong Community on Social Media: 5 Engagement Strategies to Try

For businesses and organizations, creating a strong community on social media can be a powerful tool for building brand loyalty, increasing customer engagement, and driving sales. Social media has become an integral part of our everyday lives. It has not only revolutionized the way we communicate, but it has also changed the way we build and nurture communities.

The Role of Artificial Intelligence in Digital Marketing
Artificial Intelligence

AI: The Engine Driving Digital Marketing Revolution

With the increasing reliance on technology and the internet, companies are constantly seeking new and innovative ways to...

Marketing

Influencer Marketing Ethics: Navigating the Gray Areas

Influencer marketing is a booming industry, but it also comes with some ethical dilemmas. How do you know if an influencer is being honest about their opinions, or if they are just paid to promote a product?

Influencer Marketing - social media marketing
Influencer Marketing

Influencer Marketing Toolbox: Must-Have Resources

If you are an influencer or aspire to become one, you know that creating engaging and authentic content is not enough to...