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Targeted advertising

Social Media

The Power of People-Based Measurement for Online Advertising on Facebook

Online advertising is a powerful tool for reaching potential customers and growing your business. But how do you know if your ads are effective? How do you measure the impact of your campaigns on your bottom line?

Social Media

How Facebook Helps You Reach and Understand Your Audience

If you are looking for a way to grow your business online, you might have heard of Facebook as a powerful tool for advertising. But how exactly does Facebook help you reach and understand your audience? And how can you use it effectively to achieve your marketing goals?

Artificial Intelligence

Top 20 Digital Marketing Trends You Can’t Ignore

Regardless of the niche of your business or the type of products and services you offer, one cannot ignore the rising di...

Marketing Social Media

How to Run Facebook Ads Campaigns

Once you have mastered the basics of managing a Facebook Page (i.e., posting and checking your results), you might consider using Facebook ads to reach a wider audience.

Social Media

How to Execute a Social Media Ads Strategy

The power of social media represents an almost unlimited opportunity to raise awareness of your business and increase vi...

Marketing Social Media

How to Define Your Social Media Buyer (Audience) Persona

Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.

Marketing Social Media

How to Create Successful LinkedIn Ad Campaigns

LinkedIn ads help your business with three types of marketing objectives: Awareness: Create more awareness of your comp...

Marketing Social Media

How to Create Successful Facebook Marketing Campaigns

Facebook is the most popular social network in the online world/internet. As a complex interactive community, Facebook o...

Social Media Advertising
Marketing Social Media

Ads 101: Social Media Advertising Tips

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Like it or not, organic rea...