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Artificial Intelligence

A-to-Z of AI Marketing Hacks for Digital Marketers

Artificial intelligence (AI) is transforming the world of digital marketing in many ways. AI can help marketers optimize their campaigns, personalize their content, generate new leads, and improve their conversions.

Marketing

The Role of Video in Digital Marketing

Video has emerged as one of the most powerful elements of digital marketing. Its ability to grab and hold attention and be long-form content means it will remain a pillar element of digital marketing for some time.

Marketing Social Media

How to Run Successful YouTube Ads

YouTube ads can help you work towards the following business goals: Collect leads Drive website traffic Increase produc...

Marketing Social Media

The Complete Guide To Influencer Marketing In Kenya (With Examples)

People buy people, not products. You have probably bought a product because you saw an influential person you admire hol...